Did you get more perspective as a CMO in 2016? Ready to face the challenges of digital marketing in 2017? This year we shared 20 CMO Perspective blogs highlighting some of the best content online for CMOs. That is over 100 pieces from industry greats such as Jay Baer, Jeanne Bliss, Gary Vaynerchuk, Barry Levine, and Shep Hyken, Spanning across a plethora of amazing publications such as Mycustomer, CMSWire, Adage, Customerbliss, Business2Community and so many more. We have chosen to share just three of the most shared or liked CMO Perspectives of 2016.
What was probably our last CMO Perspectives for 2016 was obviously the one that resonated the most with people, not surprising given that CMO Perspectives favorite Jay Baer had some very important things to say about Social Customer Service. We may have ended the year with a bang, but our February 16 edition didn't disappoint either, with brilliant industry experts on hand like Jeanne Bliss who helped us ponder whether the “CMO can be the CCO.” Finally, to round-off of our roundup of the year’s best CMO Perspectives we struck-out with a baseball pun filled piece by Drew Neisser on Adage.com with a spotlight on Dan Farrell, VP Marketing with the St. Louis Cardinals. Enjoy!
Reinventing Digital Marketing and More | CMO Perspectives (1st December, 2016)
In the December 1 edition of CMO Perspectives, we are delighted to share with you some great pieces that every customer experience and customer service centric CMO should read. Including; Jay Baer on why social customer service is critical; Michael Brenner for Digitlistmag.com on the ‘publish or perish’ attitude to content marketing; Sandra Peterson for Absolutdata on making analytics your secret weapon; 12 things your customers wish you knew about them, an infographic published by Mycustomer.com; and our tweet of the week from @SFinneganIE with a list of the 50 most innovative CMOs in the world. Here are the links to the pieces we shared:
Publish Or Perish: A CMO Roadmap For Content Marketing Success [Digitalistmag.com]
How CMOs Can Turn Analytics into their Secret Weapon [Absolutdata.com]
Infographic: 12 things your customers wish you knew about them [Mycustomer.com]
3 Ways to Help Your CMO Generate More Systematic Insights [CMSWire.com]
Our December 1 Tweet of the Week was from @SFinneganIE with a list of the 50 most innovative CMOs in the world.
50 of the most innovative chief #marketing officers in the world - https://t.co/2Ld036l9qM#CMO#DigitalMarketingpic.twitter.com/12iqax4lZG
— Stephen Finnegan (@SFinneganIE) November 21, 2016
Reinventing Digital Marketing and More | CMO Perspectives (16th Feb, 2016)
Thank goodness we have brilliant industry experts on hand like Jeanne Bliss to help us ponder whether the CMO can be the CCO [Customerbliss.com]? Also, is CX the hot new thing in marketing [Business2Community.com]? Is Digital Customer Service becoming a fully realized marketing channel [Marketingland.com]? Why is employee engagement foundational to customer engagement [Digitalbusinessblog.com]. All these questions and more answered in our newly retitled, “Reinventing Digital Marketing and More – CMO Perspectives” blog. Here are the links to the pieces we shared:
Digital Customer Service is Becoming a Fully Realized Marketing Channel [MarTechToday.com]
Why Employee Engagement is Foundational to Customer Engagement? [Digitalbusinessblog.Com]
Marketers Are Changing Their Approach to Measuring Customer Experience [Adage.com]
Can the CMO also be the CCO? [Customerbliss.com]
Marketers Are Changing Their Approach to Measuring Customer Experience
Our February 16 Tweet of the Week was from @CMcVoy talking about Jeane Bliss's above-mentioned piece discussing the role of CMOs
You can't just re-badge staff to give them responsibility for #CX It takes a certain type of #CMO to be a #CCOhttps://t.co/uyIjQWSc3x
— Craig McVoy CX (@CMcVoy) February 15, 2016
Reinventing Digital Marketing and More | CMO Perspectives (15th April, 2016)
Baseball puns were rife in the April 16 edition of CMO Perspectives – it really was a home run! ☺ Check out Drew Neisser’s [Adage.com] spotlight on Dan Farrell, VP Marketing with the St. Louis Cardinals; We also featured a piece on the “Evolution of the B2B Marketer,” by Dan Lynn [blog.marketo.com]; A piece by guru Gary Vaynerchuk [thenextweb] claiming “Content is King, but Context is God;” And so much more... Links below, enjoy!
Which Touch Points Do Marketers Rate as Central to the Customer Experience? [Business2community.com]
How to Hit Customer Experience Out of the Park [Adage.com]
The Evolution of the B2B Marketer [Marketo.com]
Content is king, but context is god [Thenextweb.com]
The 9 Best Marketing And Sales Analytics You Should Know About [Datasciencecentral.com]
Our April 15 Tweet of the Week was this really cool Periodic Table of Predictive Analytics from Kirk Borne @KirkDBorne who is a specialist in Predictive Analytics in Sales and Marketing.
Predictive Analytics in Sales & #Marketing: https://t.co/m1sLUtqzrs#abdsc#BigData#DataScience#martech#CMO#CEMpic.twitter.com/mRn4lK3pcS
— Kirk Borne (@KirkDBorne) April 12, 2016
And that wraps up our wrapup! We hope you got as much out of 2016 as we did and that the amazing content shared in these pages helped inspire you the way it inspired us. Stay tuned for our new and improved 2017 CMO Perspectives – Re-inventing Digital Marketing blog. Happy Holidays and Happy New Year!